OLFACTORY ART

To promote her "Fame" fragrance, Lady Gaga made a futuristic clip. Dressed in a black jumpsuit, Gaga twists and contorts before tiny little men swarm her naked body. It may be short and theatricality, but visual amazing.

The fragrance’s marketing campaign of Lady Gaga examines the dual nature of celebrity and underscores that it’s the world’s first black Eau De Parfum.

Powerpoint and the Perfume of Reading Tan Lin Tuesday, July 24, 7pm Screening and Discussion Artists Space : Books & Talks 55 Walker Street New York NY 10013  $5 Entrance Donation  Members Free Limited capacity, entrance on a first come, first served basis Responding to an invitation from Artists Space to contribute a text to an exhibition publication, in Spring 2012 writer Tan Lin produced two works on Powerpoint that implicate the nature of reading and writing beyond the printed page. For this event, Bibliographic Sound Track and The Ph.D Sounds will be projected with the former accompanied by a live perfume soundtrack, the latter with a DJ set by Mösco dj. In collaboration with Triple Canopy, the event will also include a forum discussion between Triple Canopy editor Dan Visel, Artists Space curator Richard Birkett and Tan Lin. The two videos explore communications platforms such as Twitter, SMS, status updates, IM chats, programming languages, video game walk-throughs, the couplet, and the Powerpoint slide, as they affect reading and genre. The screening event performs an audience’s reading in an environment that has absorbed everything next to it in the room – from bibliographies to the smell of wet spanghum peat moss, the perfume Wet London Pavement, Glade Everglade Air Freshener and the music of New Order and Lucky Dragons. Tan Lin is the author of more than ten books, including Heath (Plagiarism/Outsource) (2009) and 7 Controlled Vocabularies and Obituary 2004. The Joy of Cooking (2010). His work has appeared in numerous journals including Artforum, Cabinet, and The New York Times Book Review and his video work has screened at the Yale Art Museum, the Drawing Center, and the Ontological Hysterical Theatre. More info: artistsspace.org

A very interesting lecture at TEDx Danubia 2011 by Chandler Burr, the Curator of the Department of Olfactory Art at the Museum of Arts and Design in New York City. A nice comparison between visual arts, photography, architecture, music, film and olfactory art. A must seen for everyone who's interested in olfactory art.

Ai Weiwei is the most famous artist in China, best known for his iconic "Bird's Nest" stadium that was the focal point of the Beijing Olympics.

Ai has always pushed the envelope, both with his internationally-acclaimed art and with his outspoken criticism of the Chinese government.

A post about a DIY olfactometer, Alex Kauffmann’s DIY scratch and sniff television. Talk about awesome. You scratch a sliced grapefruit image on the touch screen, put your nose close, and bingo, you smell grapefruit. Smelly TV inventor Kauffmann describes himself as an insight-based innovation consultant with a diploma in Interactive Telecommunications. You could also call him a high-tech tinkerer with a creative flair. He says that producing the videolfactory effect “required some clever sleight of nose.”
"First of all, I gave people clear visual cues. When you scratch a picture of chocolate, you’re much more likely to interpret the resulting smell as chocolate. I also made the screen respond to being scratched by fading, just as scratch-n-sniff stickers do after vigorous scratching."

It is always interesting to view concept products. You never know which one will become the next big thing. Even more fun is to look at concept products from the past and realize why none of them became the next big thing. Some of them you have to wonder what the designers were thinking.

 

Now your iPhone and iPad right to a scent generator. Create by this app, a special plug for the headphone port of HMBTEC and fragrance oils of your choice genial atmosphere and run yourself through aromatherapy.