OLFACTORY ART

Flower Fragum Cardamomi is the first Scratch 'n Sniff Sculpture in the world! It measures 9 m high and more than 1000 strawberries made of epoxy grow on the plant. You have to scratch 'n sniff the strawberries and plant to discover the scents. The smell of fresh strawberries in combination with the smell of cardamon makes you feel happy. The feeling of the structure of the plant and strawberries is also important while scratching, touching the sculpture.

New York's Museum of Arts and Design announced that it will launch the Center of Olfactory Art, marking the first time an art museum will dedicate a department to the art of scent. The Center will support exhibition and program development and provide opportunities for audiences to engage directly with prominent artists in the field. The Center will be led by former New York Times scent critic Chandler Burr, who joins the Museum's staff as its-and the nation's-first Curator of Olfactory Art. Mr. Burr, whose appointment is effective immediately, is currently organizing the Museum's fall 2011 exhibition The Art of Scent, 1889-2011.